Evolve Africa is an edtech and entrepreneurship platform empowering young people with vocational and business skills to start and grow sustainable businesses. Beyond training, we also provide business support services, including access to funding, tools, and growth support for entrepreneurs.
Role Overview
We are looking for a growth-focused Digital Marketing Specialist to drive customer acquisition, sales, and revenue across two key areas:
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Course enrollments (learners)
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Business support services (entrepreneurs & small businesses)
This role is ideal for someone who understands funnels, conversions, and performance marketing, and can turn interest into paying customers.
Key Responsibilities
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Customer Acquisition (Learners & Entrepreneurs)
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Develop and execute strategies to attract:
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Learners for vocational courses
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Entrepreneurs for business support services
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Run and optimize paid ads (Meta, Google, TikTok if relevant)
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Identify high-performing channels for both audiences
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Funnel Design & Conversion Optimization
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Build and manage marketing funnels for:
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Course sales (low-ticket, high-volume)
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Business services (higher-value, trust-driven sales)
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Optimize conversion rates across the funnel
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Campaigns & Product Marketing
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Plan and execute campaigns for:
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Course launches
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Business support offers (like business registrations, business plans, pitch decks, etc.)
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Position offers clearly for different audience segments
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Collaborate with internal team on messaging and creatives
KPIs / Success Metrics
- Course enrollments (monthly growth)
- Number of qualified entrepreneur leads
- Conversion rate (lead → paying customer)
- Revenue from business support services
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
Work Structure
- Remote/Hybrid
- Flexible hours
- Performance-based incentives (linked to revenue targets)
